IN'TRIGUE

Intrigue is synonym of well done PR. It lets your customers lose sleep speculating... ieva.ri

HATERS vs. SUGGAR-COATERS

I still doubt which are worse in communication, or those who bark like mad dogs or those who have tons of sugar under their tongues. ieva ri.

I LOVE YOU TOO

Not all the people love St Valentine's day, not all the brands love it, but all the retailers absolutely adore it.

BUY MYSELF ( ONLINE )

LIKE it or UNLIKE it, but ATTENTION is the main online currency. ieva ri

OPPOSITE SEX DILEMMA

Seems, that when men create communication targeted to women they speak to the ones NOT EXISTING ANYMORE, and when women create communication targeted to men, they speak to ones that STILL DO NOT EXISIT. ieva.ri

SUPER-THEORY OF SUPER-EVERYTHING

IF. If you have no idea, use celebrity. ieva.ri

TALK TO THE HORSE?

The hair is nice, but it‘s still a horse. Let‘s face the obvious in communication – people are not stupid. ieva.bi

WAKE UP STRATEGY

BAD timing is what good marketing cannot afford. Like it was said in one diamonds‘ commercial: buy her a ring until someone else does it. Nevertheless, many businesses are like 'sleeping beauties', not minding that those 'marketing actions' done at last minute have as result a piece of sh... So, what can I say? WAKE U-u-u-P! ieva.ri

SON OF A...DOG

I really WOW'ed and smiled wide to find this dog in the window of fashion boutique in Italy, Perugia. Although it is not the first time I see dogs used as the part of concept and communication (probably) of the shop; thus once again I should admit: animals and kids have the oh-so-strong power in attracting attention as people are never bored of looking at them. ieva.ri 
p.s. isn't it cuuuuute?

THE THERAPHY OF COMMUNICATION

There exists ART and ART THERAPY. Simply talking, first one is made for expression, for entertainment. THERAPY, on the other hand, is made for psychological healing. I would say, the same is with communication, as you can have nice words and pictures or, instead, something that heals the brand problems. ieva.ri